This webinar is devoted to the issues of observing and developing sustainable tourism in the heritage site, using digital data produced by tourism activity or by visitors themselves on social networks. The challenge is to build a smart destination, for the benefit of the preservation and enhancement of the cultural sites. This involves the observation and knowledge of the mobility of visitors, their tourist experience and their interpretations of heritage, both from a qualitative and quantitative point of view, by collecting data in situ (wifi, sensors) and online (webscraping, etc.), to inform decision-making concerning tourism, but also to promote practices and policies that integrate these data.
Sujet : TOURISM OBSERVATION AND SMART TOURISM
Heure : 22 févr. 2021 02:00 PM Paris
ID de réunion : 955 9062 4516
Code secret : 398838